Jason Wayne Kelly

Former Sub Pop Records Artist

Strategic Creative Consultant

22-Year Transformation Specialist

"Everything I touch turns to gold. What's your project?"

From Sub Pop Records to Strategic Transformation

I've spent 22 years transforming everything I touch. I helped take my band from suburban Texas unknowns to getting signed by Sub Pop Records (Nirvana, Soundgarden). I helped turn Denton's underground scene into a nationally recognized creative hub. I helped NYC music venues become cultural hotspots. I worked with members of The Strokes, David Byrne, and Thurston Moore at legendary venues like Baby's All Right, BAM, and BRIC.

Here's what really matters: I have a gift for seeing what's not working and knowing how to fix it. I thrive under pressure and have a keen ability to push forward when things seem impossible. I spot bottlenecks others miss, create systems that work, and transform chaos into success.

Whether it's helping take a band from basement shows to record deals, turning unknown venues into cultural destinations, or helping a business owner break through to their next level - I see the path from where you are to where you want to be.

Music Industry Credibility

Sub Pop Records artist, Universal Music publishing, collaborated with music legends, engineered at prestigious venues

Cross Domain Expertise

Audio engineering, video production, business strategy, brand positioning, content creation, AI integration

Pattern Recognition Expert

Sees connections others miss, identifies what's not working, creates solutions that transform good businesses into legendary ones

How I Transform Your Business


Strategic Positioning

Most businesses compete on price because they don't know how to compete on value. I help you identify what makes you different and position that uniqueness so premium clients seek you out instead of you chasing bargain hunters.


Creative Content Systems

Your work tells a story, but most businesses don't know how to tell it. I create systems that turn every project into marketing content, every client success into social proof, and every interaction into a referral opportunity.


Cross-Domain Innovation

My 22 years across music, business, and creative industries gives me perspectives your competitors don't have. I spot opportunities and solutions others miss because I see patterns across different worlds.


“You can’t go back and change the beginning, but you can start where you are and change the ending.”

– C.S. Lewis

Get in touch

I don't just fix marketing problems. I transform how your market sees your value. Using the same pattern recognition that's transformed everything I've touched for 22 years, I'll help you break through to your next level.